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Kate is known as a pioneer in the environmental graphic design community and has contributed to
the success of many award-winning, community-oriented projects over the past 20 years. Additionally,
Kate is credited with the development of Universal Wayfinding, a system that provides clear and legible wayfinding in healthcare settings for people with Limited English Proficiency.
It is this level of creativity and innovation that has allowed Kate to create a firm known for its ability
to successfully integrate wayfinding and signage programs into complex architectural projects. She believes that environmental graphics truly complete a space, as both a practical means for navigation, and as an architectural enhancement. Approaching each venture as an opportunity to utilize the Firm’s experience and expertise in bringing added value to a project, she merges the client’s needs with the architect’s vision. The outcome is cohesive and highly functional programs that are also architecturally integrated and aesthetically pleasing.
Kate is a “hands-on” principal and leads the Firm on large, multifaceted projects such as the CPMC, Cathedral Hill Hospital Rebuild, the new GSA Federal Building in San Francisco, the California Academy
of Sciences and other prominent projects.
Kate has spoken at numerous conferences, including the Healthcare Design Conference and the SEGD Healthcare Forum. She is a member of the Society of Environmental Graphic Designers (SEGD), the Society of Marketing Professional Services (SMPS), an associate member of the AIA San Francisco Chapter, and holds a BS in Design from the University of Cincinnati.
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Julie has been designing signage and wayfinding programs for architecturally significant buildings
and environments for over 20 years. As an accomplished designer and successful project manager, she brings a rare blend of left and right brain capabilities to her projects. She firmly identifies the defining architectural or environmental characteristics of her projects and respects the context of the work. This ability is seen on projects such as: California Academy of Sciences, the new GSA Federal Building in San Francisco; Letterman Digital Arts Center and the Presidio Masterplan program. Her refined ability to consistently see the critical path forward during the entire life of a project is a value added asset she brings to each project. She has consistently brought design excellence and grounded
project management skills to her projects during her tenure at Kate Keating Associates.
Julie graduated from the University of Cincinnati, with a BS in Design and has focused primarily on environmental graphic design throughout her career. She joined the Firm in 1998 and was promoted
to Principal in 2009. Julie looks forward to being a firm leader as the fields of environmental graphic design and architecture evolve in the 21st century.
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Trained as an architect, Jeffrey has an understanding of the complexities inherent in coordinating large-scale projects, as well as the strong attention to detail necessary to successfully manage the design process. Additionally, his degree in graphic design complements his comprehensive knowledge of the built environment. Jeffrey is able to blend these perspectives within the two disciplines and create a collaborative team experience with his inclusive approach to a project. This unique blend of skills has been utilized on the following recent projects: Stanford Medicine’s Outpatient Center, the UC Irvine New University Hospital, and more recently, San Francisco General Hospital and Trauma Center Rebuild, and CPMC’s Cathedral Hill Hospital Rebuild project. In 2009, Jeffrey was promoted to the level of Principal.
Jeffrey earned a Bachelor of Architecture from the California College of Arts and Crafts (CCA) and an AA in Graphic and Industrial Design from the College of San Mateo.
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